Mein neuer Artikel:
„The use of sensorimotor-based concepts during and after presidential campaigns: Emmanuel Macron and Donald Trump“ p. 131-150, ist erschienen in:
J. Perrez, M. Reuchamps & P. H. Thibodeau (eds.). Variation in Political Metaphor. Discourse Approaches to Politics, Society and Culture 85, Amsterdam/Philadelphia: John Benjamins.
Sensorimotor-based concepts (SBCs), a variation of political metaphors, are frequently used in political discourse. The particular challenge with these kinds of metaphors is that for a long time they have kept a low profile. SBCs are basic level concepts and can be used, not only frequently, but also iteratively to convey a subliminal story line. The present paper seeks to call attention to SBCs and to the extent to which this subgroup of metaphors orchestrates a wide range of precise, persuasive functions, by discussing differences in their usage during the French and U.S. presidential campaigns; in particular, in the speeches of Emmanuel Macron and Donald Trump before and after their respective election.